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The 15 Best AI SEO Tools That Actually Work In 2025

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An SEO keyword tool like KWFinder helps you find long-tail keywords that have a lower level of competition. The experts use this SEO tool to find the best keywords and run analysis reports on backlinks and SERP (Search Engine Results Page). Their Rank Tracker tool helps you easily determine your ranking while tracking your improvement based on one key metric. Plus, if that’s not enough, you’ll get a ton of new keyword ideas to help you rank your website even higher. The platform offers a freemium model, with a free version that gives access to basic features and paid plans starting at $139.95/month. While it’s an investment, the depth of insights and breadth of tools make it one of the top choices for businesses that want a serious, long-term SEO strategy.

This lack of scalability could be an issue for rapidly growing businesses. Majestic SEO tools have consistently received praise from SEO veterans since its inception in 2011. This also makes it one of the oldest SEO tools available today.

seo tools

Then combine it with Google Search Console data to highlight clicks and impressions. Google Trends is another great keyword research tool to inform your SEO strategy. Enter a topic or phrase and Google Trends will show you line graph charts depicting peaks and dips in search volume for that phrase. It will also tell you where in the world the phrase is trending, as well as related trending keywords. There is also a paid plan; for $14 a month, you can also access real-time SEO recommendations, an SEO audit by an expert, and more ChatGPT features. You can access most of the features in the free version and crawl up to 500 URLs for free.

seo tools

Best SEO tool for professionals

Technology that seemed impossible a few years ago now helps us work smarter and faster. There you have it – The 15 best AI tools to use right now for popular SEO tasks. My agency alone uses 13+ individual tools on a regular basis. Here’s how we evaluate new AI tools when deciding whether to integrate them into our SEO agency. You can choose to pay for a year upfront and save 25% on your plan monthly fees.

seo tools

How to choose the best SEO tools for you?

seo tools

Learn what search engine optimization is, why it matters, and all the need-to-know basics to start yourself off right. You’ll get the most out of this guide if your desire to learn search engine optimization (SEO) is exceeded only by your willingness to execute and test concepts. Using Screaming Frog, I can export the data into spreadsheets to analyze and prioritize issues that need addressing. This ability to pinpoint and fix problems efficiently has proven invaluable in maintaining optimal site performance. Google Search Console is the one and only place to get real keyword data from Google.

seo tools

It won’t blow anyone away with cutting-edge features or the biggest data sets, but it delivers what most businesses actually need without the overwhelming complexity. Moz Pro feels like the friendly neighborhood SEO tool in a world where most platforms seem designed by SEO experts for other experts. While Semrush and Ahrefs duke it out with ever-expanding feature lists and massive data sets, Moz has carved out its niche by making SEO approachable. While there’s no free trial, Ahrefs does provide a free Webmaster Tools package with limited functionality for site owners.

Many comprehensive SEO tools have a handful of free features or a free limited-time trial. Wincher offers a suite of SEO tools, including a free on-page SEO checker. Enter a URL and keyword target into the search bar to view how optimized your page is for that term. The tool will show opportunities to improve the page for your target keyword. Screaming Frog SEO Spider is a free SEO tool that analyzes your website to find broken links and other SEO issues that might harm the user experience and your rankings. Screaming Frog will audit up to 500 URLs for free and tell you which pages need attention.

seo tools

Ways to Increase Traffic to Your Website

  • Finally, Sitechecker is a website SEO checker and audit tool for monitoring and reporting the internal and external changes that impact your website’s technical SEO.
  • Semrush is a powerhouse for agencies tackling serious search marketing.
  • You can turn gaps in your strategy into successes once you know where to look.
  • And it’s not just about having tools – it’s about picking the right ones for the job.
  • Raven Tools streamlines SEO and digital marketing analysis for agencies by delivering a consolidated view of key metrics.
  • He’s also led marketing teams at B2B SaaS startups, global multinationals, and the public sector.

Surfer SEO excels in content optimization but comes with premium pricing. It’s perfect for agencies who prioritize organic rankings but less ideal as your only SEO tool. Ahrefs is the gold standard for agencies prioritizing backlink analysis and technical SEO. SEO Anomaly Its unmatched data depth makes it essential for competitive niches and authority-building campaigns.

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